Reach Quotes

“Any investment you make to create and share content needs to be focused on bringing people back to your domain and onto your email list, where you can communicate directly with them.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Building anything worthwhile is a long-term process.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Kohn notes that the generosity of others has been hugely helpful in expanding the reach of her message. “I have [had] people introduce me to people. I have [had] people open their homes to have me come and speak to their friends. I’ve had people sponsor events for me. I will do any book club; I will do anything. So generosity has been given to me. And I try to be generous, as I keep going.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“People won’t buy your book or product until they know what it is and can see it will benefit them.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“A launch is something you do with others.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Cultivate a sense of curiosity and learn from others by asking about their experiences.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“The value of connecting with as many people as you can is that you can never know which relationships will be most important for your project.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“The luxury of creating content without compensation is one that only people have already achieved financial stability can afford.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Even if now is not the right time for you, hold on to your book dream.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“You are the only one who can write your book.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Ongoing reach is more important than in-the-moment reach because it ensures you can create lasting impact.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Never underestimate the power of a regular person to make a difference by showing your work, especially if they are generous and genuine.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Every interaction you have is an opportunity to influence and encourage a valuable human being.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“The more real, honest, and accessible we can be, the more likely we are to expand our reach over time.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“The most important repurposing is the reshaping you make of your life experiences, your hard-won expertise, and your age-acquired wisdom.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“The most important repurposing that happens when you create any content is also what makes your content most unique and compelling.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Expanding reach is about repackaging and retelling those same messages in different ways over time in order to reach new audiences in new ways.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“A single content asset can be repurposed and reshaped to create massive value and expand your reach.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Your core messages are raw materials for content material.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Don’t overthink, just start creating. You can revise later.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“To create reach, you need to continue to create and share content through a long-lasting presence.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“The vehicle for the value you offer the world through your online presence is content.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“By viewing others as collaborators and colleagues instead of competitors and by generously sharing their work, you can help expand interest in the topic and increase the reach of all your efforts.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“A lead magnet is a content resource you can offer of your website in exchange for an email address.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Never underestimate the gift people are offering when they share their email addresses with you.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“If you want to create reach for your book, business, message, or cause, staying in touch easily with the people who are interested in or attracted to your work is critical.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Being consistent with your presence on your chosen channels is more important and more valuable than having profiles everywhere and posting inconsistently.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Your social media accounts provide important cues to help people decideto get to know you better.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“To connect with people regularly, you need to create content that obvious value constantly and over time.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Content is the container for the value you bring to the world.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause