Product-Led Onboarding Quotes

“what an “Aha” journey might look like: While surfing a website: “Aha! I understand how this product can help me.” Once they’ve signed up: “Aha! I’ve tried the product out for the first time and it’s useful.” After using the product several times: “Aha! I’ve adopted this product into my workflow and it’s saving me a ton of time.” Finally, once they start telling others about it: “Aha! I’ve invited my colleagues and we’re working more efficiently together.” The user onboarding journey is not about driving users to a singular “Aha” moment, but instead guiding them through a series of “Aha” moments.”
― Ramli John, Product-Led Onboarding: How to Turn New Users Into Lifelong Customers

“Two things remain irretrievable: time and first impressions. - Cynthia Ozick”
― Ramli John, Product-Led Onboarding: How to Turn New Users Into Lifelong Customers

“Everyone is busy, so most new users fall through the cracks; for most software products, 40% to 60% of users will sign up once and never come back.”
― Ramli John, Product-Led Onboarding: How to Turn New Users Into Lifelong Customers

“The first thought / the functional job When did you first realize you needed something to solve [your problem]? What were you doing, or trying to do, when this happened? Before you began [using the current solution], how did you solve these same problems in the past? When did you realize the old way wasn’t working? When were you forced to make a change? Was there a deadline or specific event you needed to be ready for? What alternatives did you consider before using [the solution]? What was good or bad about each of those? What was the hardest part of figuring out what solution to use? Was there any point where you got stuck? With [the solution], what can you do that you couldn’t do before? Did you alone make this decision to change, or was someone else involved? What other changes did you have to make to integrate [the solution] into your life? Emotional and social jobs Tell me about how you looked for a product to solve your problem. What job are you ultimately trying to get done? Were you able to accomplish this with [your product]? What kind of solutions did you try? Or not try? Why or why not? Did you ask anyone else what they thought about the purchase you were about to make? What was the conversation like when you talked about purchasing the product with your [friend/colleague/ boss/parents]? Before you purchased it, did you imagine what using the product would be like? Where were you when you were thinking this? Did you have any anxiety about the purchase? Did you hear something about the product that made you nervous? What was it? Why did it make you nervous? How do you use the product you’ve purchased? Are there features you use all the time? How? Are there features you never use? Why not? What’s something you wish [your product] could do?”
― Ramli John, Product-Led Onboarding: How to Turn New Users Into Lifelong Customers

“Foreword”
― Ramli John, Product-Led Onboarding: How to Turn New Users Into Lifelong Customers