Reimagining Design Quotes

“The team needs to learn how to work together, align around the right imperatives, and develop their unique chemistry.”
― Kevin G. Bethune, Reimagining Design: Unlocking Strategic Innovation

“I believe it’s very important to be more up-front about the hard realities we will face as innovators and still push ourselves forward with a sense of optimism and courage.”
― Kevin G. Bethune, Reimagining Design: Unlocking Strategic Innovation

“We should leverage uncertainty for the powerful, creativity-inducing variable that it is.”
― Kevin G. Bethune, Reimagining Design: Unlocking Strategic Innovation

“The quest for innovation against newly emerging realities requires us to bring disparate teams closer together and to create more bandwidth for actually collaborating with one another.”
― Kevin G. Bethune, Reimagining Design: Unlocking Strategic Innovation

“design will play an important role in stringing the collective team’s efforts together in a cohesive way to optimize impact in the marketplace.”
― Kevin G. Bethune, Reimagining Design: Unlocking Strategic Innovation

“Moving on to incubation, as we build out our designed experiences, the designer should no longer (and can no longer) work in isolation from other disciplines.”
― Kevin G. Bethune, Reimagining Design: Unlocking Strategic Innovation

“Thanks to design thinking, most organizations are beginning to see the value of embracing design earlier in their processes.”
― Kevin G. Bethune, Reimagining Design: Unlocking Strategic Innovation

“The constellation of insights must line up in a compelling way, and usually those insights need to come from different vantage points to ensure an idea has a shot of making it into a well-timed, successful innovation that is desirable, viable, and technically feasible.”
― Kevin G. Bethune, Reimagining Design: Unlocking Strategic Innovation

“design still fights the perception of being the very last step in the value stream.”
― Kevin G. Bethune, Reimagining Design: Unlocking Strategic Innovation