Counterintuitive Marketing Quotes

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Counterintuitive Marketing: Achieving Great Results Using Uncommon Sense by Kevin J. Clancy
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Counterintuitive Marketing Quotes Showing 1-1 of 1

“Because its purpose is to find and keep customers, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are ‘costs.”
― Kevin J. Clancy, Counterintuitive Marketing: Achieving Great Results Using Uncommon Sense

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