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Make Brilliant Work: From Picasso to Steve Jobs, How to Unlock Your Creativity and Succeed Make Brilliant Work: From Picasso to Steve Jobs, How to Unlock Your Creativity and Succeed by Rod Judkins
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“If your work is ordinary, there’s a solution – add ‘extra’ to ordinary. Maybe you feel you’re an ordinary person doing an ordinary job in an ordinary way. Decide to do something ‘extra’, and you’re on your way to becoming ‘extra’ ordinary. ‘Extra’ is from the Latin, meaning ‘beyond, better than the ordinary’. It’s not enough to fulfil the brief. Be generous. Go above and beyond what’s expected of you.”
Rod Judkins, Make Brilliant Work