Product-Led SEO Quotes

“Considering”
― Eli Schwartz, Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

“The intent of the query matches more than just the words on the page. Google’s goal is to understand the meaning behind the words.”
― Eli Schwartz, Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

“Discovery is the algorithm that crawls the web to identify new pages and sites that Google has not previously indexed.”
― Eli Schwartz, Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

“SEO Is Not a Dark Art (Anymore)”
― Eli Schwartz, Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

“As search engine technology improves, the presentation of those answers will improve to the point where search engines may not even need to recommend any website links in response to a user’s query.”
― Eli Schwartz, Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

“A website’s visibility in a search engine is a confluence of many algorithmic rules”
― Eli Schwartz, Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

“Marketing doesn’t get to tell Engineering what to do.”
― Eli Schwartz, Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

“or surprise illnesses. Yes, there is competition for this product from less complete datasets, but market share will grow as more people become aware of it. An initial PR push might help to get the ball rolling on links that will help search visibility, but eventually, there will be branded search, too, as users look for this most complete dataset. Non-branded queries will consist of all illnesses combined with a cost or price keyword. As the product grows, there could be iterations that incorporate more things beyond price, but at least from the outset, you have validated that there’s lots of demand. Zooming in on this product, there are many aspects that make it an ideal Product-Led SEO strategy. It is programmatic and scalable, creates something new, and addresses untapped search demand. Additionally, and most importantly, there is a direct path to a paying telehealth user. Users can access the data without being a current customer, but the cost differential between telehealth (when appropriate) versus in-person will lead some users down a discovery journey that ends with a conversion. A user who might never have considered telehealth might be drawn to the cost savings in reduced transportation and waiting times that they would never have known about had they not seen your content. Making a Decision Now, as the telehealth executive, you have two competing product ideas to choose from. While you can eventually do both, you can only do one at a time, as I suggested earlier. You will take both of these product ideas and spec out all the requirements. The conditions library might require buying a medical repository and licensing many stock photos, while the cost directory is built on open-source datasets.”
― Eli Schwartz, Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

“One of the essential factors to achieving enduring market leadership is a winning, scalable distribution strategy.”
― Eli Schwartz, Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

“SEO is so much more complex than just focusing on keywords and has evolved significantly over the years.”
― Eli Schwartz, Product-Led SEO: The Why Behind Building Your Organic Growth Strategy