The Dollarization Discipline Quotes

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The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It by Jeffrey J. Fox
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“There are two fundamental reasons that drive all purchase decisions: People buy either to feel good or to solve a problem.”
― Jeffrey J. Fox, The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It
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