Loved Quotes

“Share more stories. Stories aren't just powerful for marketing purposes, they're equally powerful for bringing ideas to life for internal teams. Don't roll everything up into just data factoids. Tell stories about real people, doing real things, and the real impact your product is having.”
― Martina Lauchengco, Loved: How to Rethink Marketing for Tech Products

“Pricing is not about what it costs to produce a service. It's about people's perceived value of a product and their willingness to pay. Pricing is value engineering.”
― Martina Lauchengco, Loved: How to Rethink Marketing for Tech Products

“Positioning is the place your product holds in the minds of customers. It's how customers know what you do and how you differ from what's already out there.”
― Martina Lauchengco, Loved: How to Rethink Marketing for Tech Products

“free-range discovery could inspire innovation no one could foresee, at equally unforeseen market velocity.”
― Martina Lauchengco, Loved: How to Rethink Marketing for Tech Products

“Don't forget that people engage in discussions to learn, not to be lectured or sold to.”
― Martina Lauchengco, Loved: How to Rethink Marketing for Tech Products