effortless Quotes

“There are only two reasons why anyone ever buys anything: They either want something that they don’t have, or they have something that they don’t want. Either way, it is only in rare cases that what we buy is actually the thing that we want; more often, we’re buying whatever we perceive to be the means that will accomplish our ends—like Harvard Business School professor Theodore Levitt’s famous line that “people don’t want to buy a quarter-inch drill, they want to buy a quarter-inch hole!”
― Danny Iny, effortless