Self-Publish & Succeed Quotes

“When you haven’t experienced struggle, pain, fear, or deep hurt, it’s difficult to write a book. If you haven’t tried and failed, you don’t really have lessons to share. Learning doesn’t come from success. Learning comes from making mistakes and things going wrong.”
― Julie Broad, Self-Publish & Succeed: The No Boring Books Way to Writing a Non-Fiction Book that Sells

“Search books that will compete with your book and read the reviews on Amazon and Goodreads. Read what people like but also focus on what they don’t like. What do they want that is a bit different and missing from existing books? I’m not looking for haters; I’m looking for people who provide constructive ideas. For example, while doing research for a client writing a book on handling cancer treatments, I noticed a competing book had several comments that said the book was great but neglected the emotional aspect of dealing with cancer. This helped us advise her that there was an opportunity to position her book with more of an emotional component.”
― Julie Broad, Self-Publish & Succeed: The No Boring Books Way to Writing a Non-Fiction Book that Sells

“Conduct “Avatar Interviews” with people you think are your ideal readers to get to know them and their interests better. (If you’ve never done Avatar Interviews listen to the podcasts Alex Charfen has released on the subject—his process is the best I’ve seen).”
― Julie Broad, Self-Publish & Succeed: The No Boring Books Way to Writing a Non-Fiction Book that Sells

“After five years, I did the math around what I made from the sale of my first book, More than Cashflow: The Real Risks and Rewards of Profitable Real Estate Investing. At the time, I earned $68,000 from the sale of books through Amazon, Kindle, bookstores, and libraries (not including the more than 1,000 books sold in bulk deals). On retail sales alone, if I had a traditional publishing deal, I would have made $8,892—more than 80 percent less.”
― Julie Broad, Self-Publish & Succeed: The No Boring Books Way to Writing a Non-Fiction Book that Sells