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How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day by Gerry Spence
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“I would rather have a mind opened by wonder than one closed by belief.”
Gerry Spence, How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day
“There are innumerable ways to murder a person, but the most subtle and pernicious of these is to mutilate the soul of the innocent by denying or downgrading their uniqueness and their beauty.”
Gerry Spence, How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day
“The old saw that "sticks and stones can break my bones but words will never harm me" does not, in fact, hold true.”
Gerry Spence, How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day
“If logic and reason, the hard, cold products of the mind, can be relied upon to deliver justice or produce the truth, how is it that these brain-heavy judges rarely agree? Five-to-four decisions are the rule, not the exception. Nearly half of the court must be unjust and wrong nearly half of the time. Each decision, whether the majority or minority, exudes logic and reason like the obfuscating ink from a jellyfish, and in language as opaque. The minority could have as easily become the decision of the court. At once we realize that logic, no matter how pretty and neat, that reason, no matter how seemingly profound and deep, does not necessarily produce truth, much less justice. Logic and reason often become but tools used by those in power to deliver their load of injustice to the people. And ultimate truth, if, indeed, it exists, is rarely recognizable in the endless rows of long words that crowd page after page of most judicial regurgitations.”
Gerry Spence, How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day
“We have been assembled and fabricated into well-behaved students, predictable consumers, and obedient citizens. Most of what is feral has been domesticated. We suffocate in an amorphous glob of sameness. We have learned it is better to conform than to be.”
Gerry Spence, How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day
“To excel in the art of domestic argument, one must master the art of losing.”
Gerry Spence, How to Argue and Win Every Time
“Parents must rear their children toward that one day when the child begins to seek his or her freedom, when the insect, whether an ugly moth or a beautiful butterfly, seeks to abandon the cocoon. During the years between infancy and adolescence, the winning argument will have already been made. The winning argument will have been love; the losing argument, discipline. The winning argument will have been respect; the losing argument, manipulation. The winning argument will have been honesty; the losing argument, hypocrisy. The winning argument will have been freedom; the losing argument, control. If the child has been afforded winning arguments during the child's lifetime, there is little against which the adolescent can revolt. The child will spring forth into the world with joy, not hate; with respect and love, not fury and violence. To give to the world a child who is capable of joyously blooming is the gift of the successful parent.”
Gerry Spence, How to Argue and Win Every Time
“The German philosopher Hans Vaihinger, in his important but, in America, little-known book, The Philosophy of 'As If,' proposed that in addition to inductive and deductive thought, there exists an original thought form he calls "fictional thinking." Myth, religious allegory, metaphor, aphorisms, indeed, the world of legal fictions and analogy are examples of fictions we use every day in thinking. An ordinary road map is actually fiction, for nothing like the map exists. Yet we can move accurately, assuredly in the real world as a result of our reliance on the fictional representation of the map. An argument that depends upon "fictional thinking," as Vaihinger called it, is the most powerful of all arguments—the parables of Christ, the stories of tribal chieftains, the fairy tales and fables that are the very undergarments of our society. Jorge Luis Borges, who won the Nobel Prize for literature, Gabriel García Márquez, and Joseph Campbell have all made the same argument, that "fictional thinking" is the original form of human thought, that it harkens to our genes.”
Gerry Spence, How to Argue and Win Every Time
“Power is like a pistol with barrels that point in both directions. When one with power pulls the trigger against someone with lesser power, one barrel fires in the direction of the intended victim while the other fires into the person who has pulled the trigger. As a weapon, power has little to offer. It germinates resentment and reaps hatred. It fosters the deep and abiding need for revenge. Power exercised without love releases an adverse Karma that returns to defeat us—where or when we never know. But it will return with all its destructive force, with all its gathered vengeance. Revenge is the bastard child of justice.”
Gerry Spence, How to Argue and Win Every Time
“But they argued out of strength, not weakness, out of conviction, not insecurity. They argued toward the fulfillment of a purpose and in service to mankind.”
Gerry Spence, How to Argue and Win Every Time
“Great pretenses win nothing. The tears, the unctuous oratory—all are useless if, at last, we have no credibility. To win, we must be believed. To be believed, we must be believable. To be believable, we must tell the truth, the truth about ourselves—the whole truth.”
Gerry Spence, How to Argue and Win Every Time
How to Jump: Once again we stand before our audience. The _Others_ wait for us to speak. Still we ask, how can we jump free? How can we speak. I say, turn inward. Feel the fear. Again, touch where it resides—yes, just above the solar plexus, that one glowing spot in painful spasm. Feel it. for there we can begin with something we know is _real_. And now can we jump?

Sometimes when I begin a speech, I look each member of the audience in the eyes. In a large group it sometimes takes a half minute or more. The silence grows uncomfortable. the people stare back. I hear the nervous coughs. But something has happened between us. Without words, I have shared with them the same feelings I suffer. I have felt fear, and then turn, have felt its discomfort in the pressing silence in the room.

Finally I begin, “It’ is all right for us to feel uncomfortable as we launch our relationship. We do not know each other. We have no experience upon which to trust each other. Why shouldn’t we feel uncomfortable. I wondered as I looked at you what you expect of me. What do you think of me? And as I look at you, you too, must have wondered what I am thinking of you.” I have jumped. “We are going to have a valuable time together.” I have broken free.”
Gerry Spence, How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day
“Who can we cast into the role of the villain? _Circumstance_ is the villain, is it not? 208”
Gerry Spence, How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day
“The argument must begin from a position that generates acceptance or approval.”
Gerry Spence, How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day
“_It must have been_ are magical words that say to the _Other_, ‘I understand how it was.”
Gerry Spence, How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day
“Crawling into the skin of the other (empathy). ‘It must be hard to …’ 176”
Gerry Spence, How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day
“How strange, I thought, that we are able to argue so well against ourselves but so ineffectively _for_ ourselves.”
Gerry Spence, How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day
“Giving up control is often confused with giving up.”
Gerry Spence, How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day
“The inability to yield control is often misinterpreted as inability or weakness. Giving up control is often confused with giving up. 223”
Gerry Spence, How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day
“To argue in the face of our fear brings on the _magical “yes,”_ the simple affirmation of our being _Argument_ springs out of our authority. It escapes from us as our thought and feeling, as our sounds, our music, our rhythms. When we give ourselves _permission_, the argument bursts from our lungs, out of our throats, out of words formed and caressed by our lips, out of words born of our hearts. When we give ourselves _permission_, we rediscover our will to win—may I say it?—we become born-again gladiators.”
Gerry Spence, How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day
“Use simple words, words that _create pictures_ and _action_ and that _generate feeling._”
Gerry Spence, How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day
“Ten elements that make up the great power argument.
1. Prepare, Prepare until we have become the argument.
2. Open the Other to receive your argument.
3. Give the argument in the form of a story.
4. Tell the truth.
5. Tell the other what you want.
6. Avoid sarcasm, scorn, and ridicule. Use humor cautiously.
7. Logic is power.
8. Action and winning are [siblings.]
9. Admit at the outset the weakest point in your argument.
10. Understand your power. Give yourself permission—only to win.
Take the winning stance. Turn on the Magical Argument. Open up and let the magic out. Trust it. Take the risk. Jump.”
Gerry Spence, How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day
“Yet I made the purchase, captivated by the ring of truth, by the simple winning argument of the old man who told us plainly what he wanted.”
Gerry Spence, How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day
“That is why, in the course of human history, truth-telling has been designated as the highest of virtues in every culture, and why the credibility that results therefrom is always so powerful.”
Gerry Spence, How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day
“But the day I finally realized I did not need to control Imaging, that, indeed, I ought not control her, that, in fact, I could not control her, and that if I could I would destroy the marriage, was the day our marriage began. If one can control the Other, one maintains a relationship only with one's self, a sort of masturbatory state that takes the place of the marriage. The Other becomes one's puppet, and puppeteers maintain relationships with only themselves. What a strange dynamic! When one is in control of the marriage, alas, there is no marriage.”
Gerry Spence, How to Argue and Win Every Time
“Every triumph is preceded by fear. Fear always initiates the act of breaking free. And why? What is the biological advantage of a trapped psyche? Breaking out, walking freely through the forest, leaving old trails for new ones always entails a certain quantum of risk. Might we not come face to face with the lurking enemy? Might we fail to measure up? Might we not be injured or killed? But both the forest and the enemy are within. Life entails risk. If it were otherwise, one could not bear to live it, for the risks of boredom, of being trapped within the self—the chick dying in the egg—of dying without having lived, are risks far greater than any that lurk in the forest.”
Gerry Spence, How to Argue and Win Every Time
“The goal of many educators, albeit unconfessed, is to condition our young, who are perfectly alive with perfect feelings, to become separated from their feelings, to repress them, to deaden them. The scheme of too many parents and too many teachers is to teach these perfect little living creatures the attitudes of the dead and to instill in them the virtue of death, which is, of course, to be perfectly still, as if in the graveyard, perfectly silent, as if in the tomb, for the dead exhibit the most exemplary behavior. The dead never speak up or cause trouble. I say too many teachers and too many parents love the dead more than the living. But death comes soon enough. Death ought not be imposed upon our young before their time.”
Gerry Spence, How to Argue and Win Every Time
“Every living thing feels because feeling is a dimension of the universe. I daresay rocks feel in the way of rocks. I daresay the stars feel in the way of stars. If we can feel stars, feel their beauty, feel their majesty, how could we so arrogantly insist that a star, one that has existed in the universe for billions of years, one that came into being at the time of the "big bang," cannot also feel? Any astrophysicist will tell us stars have lives of their own. How can we of such piddling knowledge, of such puny understanding, of such fleeting existence, how can we who live but who cannot fully explain the life of the simplest of cells—how can such as we proclaim that the universe is bereft of all feeling except our own? Can we not leave room for the possibility that the universe itself is composed of endless feeling?”
Gerry Spence, How to Argue and Win Every Time

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