Cracking the PM Career Quotes

“you must realize what a company's goal is. A company's goal is to hire someone who will become an effective employee and produce more value than their cost.”
― Jackie Bavaro, Cracking the PM Career: The Skills, Frameworks, and Practices To Become a Great Product Manager

“The core product team at most modern tech companies is called the triad: Engineer (or Tech Lead), Designer, and Product Manager. Engineers are responsible for the technical solution. They'll plan the data structures and algorithms that will make things fast, scalable, and maintainable. They'll write the code and tests. Designers are responsible for the solution from the user experience perspective. What will it look like? What are the flows, screens, and buttons? They'll make mockups or prototypes of how the feature should work. Product managers are responsible for selecting and defining which problems the team is going to solve, then ensuring the team solves them. They'll define what success looks like, and plan how to get there.”
― Jackie Bavaro, Cracking the PM Career: The Skills, Frameworks, and Practices To Become a Great Product Manager

“A PM is the person on a product team who is responsible for choosing the right problems to go after, defining what success looks like, and guiding their team to achieve successful outcomes.”
― Jackie Bavaro, Cracking the PM Career: The Skills, Frameworks, and Practices To Become a Great Product Manager

“Users are people. How do we get to know people? We talk to them!”
― Jackie Bavaro, Cracking the PM Career: The Skills, Frameworks, and Practices To Become a Great Product Manager

“10 Usability Heuristics for User Interface Design”
― Jackie Bavaro, Cracking the PM Career: The Skills, Frameworks, and Practices To Become a Great Product Manager