Attention Factory Quotes

“Yiming revealed in a later interview that the company had made it compulsory for everyone on the management team to make their own Douyin videos with goals to gain a certain number of likes or suffer forfeits such as doing push-ups.”
― Matthew Brennan, Attention Factory: The Story of TikTok & China’s ByteDance

“There were two kinds of influencers: celebrity stars and niche area KOLs (Key Opinion Leaders). Celebrities had broader audiences, usually measuring in the millions, while KOLs in niche areas, such as cooking or dance, possessed smaller but loyal and engaged follower bases.”
― Matthew Brennen, Attention Factory: The Story of TikTok & China’s ByteDance

“Weishi 1.0 entered the market too early, and Weishi 2.0 joined too late, both missing the window of opportunity”
― Matthew Brennan, Attention factory: the story of Tiktok

“simply by launching three years later than Musical.ly, Douyin already enjoyed more favorable conditions for success”
― Matthew Brennan, Attention factory: the story of Tiktok

“Tencent apps account for roughly half the time Chinese spend on their smartphones.”
― Matthew Brennen, Attention Factory: The Story of TikTok & China’s ByteDance

“Dubsmash hit the number-one spot in the German app store just seven days after launch.”
― Matthew Brennen, Attention Factory: The Story of TikTok & China’s ByteDance

“Over the three years of 2014 to 2017, the aggregate time spent watching videos on YouTube’s homepage grew twenty times. Recommendations drove over 70% of all time on YouTube.”
― Matthew Brennen, Attention Factory: The Story of TikTok & China’s ByteDance