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Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform by Michael Loban
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“Leaders will have to dust off their copies of Lean Startup and, especially, The Startup Way (both by Eric Ries) and learn how to establish a hypothesis, figure out what data they need to test and validate, or fail fast.”
― Michael Loban, Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform

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