The Partnership Principle Quotes

“To get there, a RL must first go back to basics. ““Partnerships” is a revenue role, and your “partners” have to be in every deal, with every customer. Your organization mindset must be to consider any/all possible partners on every deal – that the core expectation must be to seek this out as optimal, not view it an as outlier. It must be prominently on the checklist as each lead presents itself. Baked into the attack plan. Period.”
― Matt Bray, The Partnership Principle: A 180-day guide for Revenue Leaders to accelerate growth through collaboration