Manufacturing Consent Quotes

“Education is a system of imposed ignorance.”
― Noam Chomsky, Manufacturing Consent: The Political Economy of the Mass Media

“The mass media serve as a system for communicating messages and symbols to the general populace. It is their function to amuse, entertain, and inform, and to inculcate individuals with the values, beliefs, and codes of behavior that will integrate them into the institutional structures of the larger society. In a world of concentrated wealth and major conflicts of class interest, to fulfil this role requires systematic propaganda.”
― Noam Chomsky, Manufacturing Consent: The Political Economy of the Mass Media

“The beauty of the system, however, is that such dissent and inconvenient information are kept within bounds and at the margins, so that while their presence shows that the system is not monolithic, they are not large enough to interfere unduly with the domination of the official agenda.”
― Noam Chomsky, Manufacturing Consent: The Political Economy of the Mass Media

“Genocide" is an invidious word that officials apply readily to cases of victimization in enemy states, but rarely if ever to similar or worse cases of victimization by the United States itself or allied regimes.”
― Noam Chomsky, Manufacturing Consent: The Political Economy of the Mass Media

“Large corporate advertisers on television will rarely sponsor programs that engage in serious criticisms of corporate activities, such as the problem of environmental degradation, the workings of the military-industrial complex, or corporate support of and benefits from Third World tyrannies.”
― Noam Chomsky, Manufacturing Consent: The Political Economy of the Mass Media

“A propaganda model has a certain initial plausibility on guided free-market assumptions that are not particularly controversial. In essence, the private media are major corporations selling a product (readers and audiences) to other businesses (advertisers). The national media typically target and serve elite opinion, groups that, on the one hand, provide an optimal “profile” for advertising purposes, and, on the other, play a role in decision-making in the private and public spheres. The national media would be failing to meet their elite audience’s needs if they did not present a tolerably realistic portrayal of the world. But their “societal purpose” also requires that the media’s interpretation of the world reflect the interests and concerns of the sellers, the buyers, and the governmental and private institutions dominated by these groups.”
― Noam Chomsky, Manufacturing Consent: The Political Economy of the Mass Media

“Structural factors are those such as ownership and control, dependence on other major funding sources (notably, advertisers), and mutual interests and relationships between the media and those who make the news and have the power to define it and explain what it means. The propaganda model also incorporates other closely related factors such as the ability to complain about the media’s treatment of news (that is, produce “flak”), to provide “experts” to confirm the official slant on the news, and to fix the basic principles and ideologies that are taken for granted by media personnel and the elite, but are often resisted by the general population.1 In our view, the same underlying power sources that own the media and fund them as advertisers, that serve as primary definers of the news, and that produce flak and proper-thinking experts, also play a key role in fixing basic principles and the dominant ideologies. We believe that what journalists do, what they see as newsworthy, and what they take for granted as premises of their work are frequently well explained by the incentives, pressures, and constraints incorporated into such a structural analysis. These structural factors that dominate media operations are not allcontrolling and do not always produce simple and homogeneous results.”
― Noam Chomsky, Manufacturing Consent: The Political Economy of the Mass Media

“But entertainment has the merit not only of being better suited to helping sell goods; it is an effective vehicle for hidden ideological messages.24 Furthermore, in a system of high and growing inequality, entertainment is the contemporary equivalent of the Roman “games of the circus” that diverts the public from politics and generates a political apathy that is helpful to preservation of the status quo.”
― Noam Chomsky, Manufacturing Consent: The Political Economy of the Mass Media

“Convenient mythologies require neither evidence nor logic.”
― Edward S. Herman, Manufacturing Consent: The Political Economy of the Mass Media

“Concentrate on the victims of enemy powers and forget about the victims of friends.”
― Edward S. Herman, Manufacturing Consent: The Political Economy of the Mass Media

“In effect, the large bureaucracies of the powerful subsidize the mass media, and gain special access by their contribution to reducing the media's costs of acquiring the raw materials of, and producing, news. The large entities that provide this subsidy become "routine" news sources have privileged access to the gates. Non-routine sources must struggle for access, and may be ignored by the arbitrary decision of the gatekeepers. It should also be noted that in the case of the largesse of the Pentagon and the State Department's Office of Public Diplomacy, the subsidy is at the taxpayers' expense, so that, in effect, the citizenry pays to be propagandized in the interest of powerful groups such as military contractors and other sponsors of state terrorism.”
― Noam Chomsky, Manufacturing Consent: The Political Economy of the Mass Media

“The hypothesis advanced by the propaganda model, excluded from debate as unthinkable, is that in dealing with the American wars in Indochina, the media were "unmindful", but highly "patriotic" in the special and misleading sense that they kept -- and keep -- closely to the perspective of official Washington and the closely related corporate elite, in conformity to the general "journalistic-literary-political culture" from which "the left" (meaning dissident opinion that questions jingoist assumptions) is virtually excluded. The propaganda model predicts that this should be generally true not only of the choice of topics covered and the way they are covered, but also, and far more crucially, of the general background of the presuppositions within which the issues are framed and the news presented. Insofar as there is debate among dominant elites, it will be reflected within the media, which in this narrow sense, may adopt an "adversarial stance" with regard to those holding office, reflecting elite dissatisfaction with current policy. Otherwise the media will depart from elite consensus only rarely and in limited ways. Even when large parts of the general public break free of the premises of the doctrinal system, as finally happened during the Indochina wars, real understanding based upon an alternative conception of the evolving history can be developed only with considerable effort by the most diligent and skeptical. And such understanding as can be reached through serious and often individual effort will be difficult to sustain or apply elsewhere, an extremely important matter for those who are truly concerned with democracy at home and "the influence of democracy abroad," in the real sense of these words.”
― Noam Chomsky, Manufacturing Consent: The Political Economy of the Mass Media

“Propaganda campaigns in general have been closely attuned to elite interests. The Red scare of 1919-20 have served well to abort the union-organizing drive that followed World War I in the sell and other industries. The Truman-McCarthy Red scare helped inaugurate the Cold War and the permanent war economy, and it also served to weaken the progressive coalition of the New Deal years. The chronic focus on the plight of Soviet dissidents, on enemy killings in Cambodia, and on the Bulgarian Connection helped weaken the Vietnam syndrome, justify a huge arms buildup and a more aggressive foreign policy, and divert attention from upward redistribution of income that was the heart of Reagan's domestic economic program. The recent propaganda-disinformation attacks on Nicaragua have been needed to avert eyes from the savagery of the war in El Salvador and to justify the escalating U.S. investment in counterrevolution in Central America.”
― Noam Chomsky, Manufacturing Consent: The Political Economy of the Mass Media

“Advertisers will want, more generally, to avoid programs with serious complexities and disturbing controversies that interfere with the "buying mood." They seek programs that will lightly entertain and thus fit in with the spirit of the primary purpose of program purchases—the dissemination of a selling message.”
― Edward S. Herman, Manufacturing Consent: The Political Economy of the Mass Media

“The culture and ideology fostered in this globalization process relate largely to “lifestyle” themes and goods and their acquisition; and they tend to weaken any sense of community helpful to civic life.”
― Noam Chomsky, Manufacturing Consent: The Political Economy of the Mass Media

“the mass media are interested in attracting audiences with buying power, not audiences per se; it is affluent audiences that spark advertiser interest today, as in the nineteenth century. The idea that the drive for large audiences makes the mass media “democratic” thus suffers from the initial weakness that its political analogue is a voting system weighted by income!”
― Noam Chomsky, Manufacturing Consent: The Political Economy of the Mass Media

“[...] the institutional bias of the private mass media "does not merely protect the corporate system. It robs the public of a chance to understand the real world.”
― Edward S. Herman, Manufacturing Consent: The Political Economy of the Mass Media

“an advertising-based system will tend to drive out of existence or into marginality the media companies and types that depend on revenue from sales alone. With advertising, the free market does not yield a neutral system in which final buyer choice decides. The advertisers’ choices influence media prosperity and survival.”
― Noam Chomsky, Manufacturing Consent: The Political Economy of the Mass Media

“This bias is politically advantageous to U.S. policy-makers, for focusing on victims of enemy states shows those states to be wicked and deserving of U.S. hostility; while ignoring U.S. and client-state victims allows ongoing U.S. policies to proceed more easily, unburdened by the interference of concern over the politically inconvenient victims.”
― Noam Chomsky, Manufacturing Consent: The Political Economy of the Mass Media

“People watch and read in good part on the basis of what is readily available and intensively promoted.”
― Edward S. Herman, Manufacturing Consent: The Political Economy of the Mass Media

“Robert McChesney notes that “the hallmark of the global media system is its relentless, ubiquitous commercialism.”
― Edward S. Herman, Manufacturing Consent: The Political Economy of the Mass Media

“that nobody has a right of self-defense against this country, even if it intervenes across the ocean to impose by force a government that the people of that country reject.”
― Edward S. Herman, Manufacturing Consent: The Political Economy of the Mass Media

“Governments and business-news promoters go to great pains to make things easy for news organizations. They provide the media organizations with facilities in which to gather; they give journalists advance copies of speeches and forthcoming reports; they schedule press conferences at hours well-geared to news deadlines; they write press releases in usable language; and they carefully organize their press conferences and "photo opportunity" sessions. It is the job of news officers "to meet the journalist's scheduled needs with material that their beat agency has generated at its own pace.”
― Edward S. Herman, Manufacturing Consent: The Political Economy of the Mass Media

“The essential ingredients of our propaganda model, or set of news "filters,", fall under the following headings: (1) the size, concentrated ownership, owner wealth, and profit orientation of the dominant mass-media firms; (2) advertising as the primary income source of the mass media; (3) the reliance of the media on information provided by government, business, and "experts" funded and approved by these primary sources and agents of power; (4) "flak" as a means of disciplining the media; and (5) "anticommunism" as a national religion and control mechanism.”
― Edward S. Herman, Manufacturing Consent: The Political Economy of the Mass Media

“There is little reason to believe that they would not like to understand why they are working harder with stagnant or declining incomes, have inadequate medical care at high costs, and what is being done in their name all over the world. If they are not getting much information on these topics, the propaganda model can explain why: the sovereigns who control the media choose not to offer such material.”
― Edward S. Herman, Manufacturing Consent: The Political Economy of the Mass Media

“When a Vietnamese official suggested that the U.S. send food aid to regions where starving villagers are being asked to spend their time and energy searching for the remains of American pilots killed while destroying their country, State Department spokeswoman Phyllis Oakley reacted with great anger: “We are outraged at any suggestion of linking food assistance with the return of remains,” she declaimed. So profound is the U.S. commitment to humanitarian imperatives and moral values that it cannot permit these lofty ideals to be tainted by associating them with such trivial concerns and indecent requests.166”
― Edward S. Herman, Manufacturing Consent: The Political Economy of the Mass Media

“in a system of high and growing inequality, entertainment is the contemporary equivalent of the Roman “games of the circus” that diverts the public from politics and generates a political apathy that is helpful to preservation of the status quo.”
― Edward S. Herman, Manufacturing Consent: The Political Economy of the Mass Media

“The steady advance, and cultural power, of marketing and advertising has caused "the displacement of a political public sphere by a depoliticized consumer culture." And it has had the effect of creating a world of virtual communities built by advertisers and based on demographics and taste differences of consumers. These consumption- and style-based clusters are at odds with physical communities that share a social life and common concerns and which participate in a democratic order. These virtual communities are organized to buy and sell goods, not to create or service a public sphere. Advertisers don't like the public sphere, where audiences are relatively small, upsetting controversy takes place, and the settings are not ideal for selling goods. Their preference for entertainment underlies the gradual erosion of the public sphere under systems of commercial media, well exemplified in the history of broadcasting in the United States over the past seventy-five years. But entertainment has the merit not only of being better suited to helping sell goods; it is an effective vehicle for hidden ideological messages. Furthermore, in a system of high and growing inequality, entertainment is the contemporary equivalent of the Roman "games of the circus" that diverts the public from politics and generates a political apathy that is helpful to preservation of the status quo.”
― Noam Chomsky, Manufacturing Consent: The Political Economy of the Mass Media

“In contrast to the standard conception of the media as cantankerous, obstinate, and ubiquitous in their search for truth and their independence of authority, we have spelled out and applied a propaganda model that indeed sees the media as serving a "societal purpose," but not that of enabling the public to assert meaningful control over the political process by providing them with the information needed for the intelligent discharge of political responsibilities. On the contrary, a propaganda model suggests that the "societal purpose" of the media is to inculcate and defend the economic, social, and political agenda of privileged groups that dominate the domestic society and the state. The media serve this purpose in many ways: through selection of topical distribution of concerns, framing of issues, filtering of information, emphasis and tone, and by keeping debate within the bounds of acceptable premises.”
― Edward S. Herman, Manufacturing Consent: The Political Economy of the Mass Media

“[on sponsored elections] Thus the dramatic denouement of the election is voter turnout, which measures the ability of the forces of democracy and peace (the army) to overcome rebel threats. [...] "Off the agenda" for the government in its own sponsored elections are all of the basic parameters that make an election meaningful or meaningless prior to the election-day proceedings. These include: (1) freedom of speech and assembly; (2) freedom of the press; (3) freedom to organize and maintain intermediate economic, social, and political groups (unions, peasant organizations, political clubs, student and teacher associations, etc.); (4) freedom to form political parties, organize members, put forward candidates, and campaign without fear of extreme violence; and (5) the absence of state terror and a climate of fear among the public. Also off the agenda is the election-day "coercion package" that may explain turnout in terms other than devotion to the army and its plans, including any legal requirement to vote, and explicit or implicit threats for not voting.”
― Edward S. Herman, Manufacturing Consent: The Political Economy of the Mass Media