Arta manipulării Quotes

“if you believe you can, or believe you can't - either way you're right”
― Kevin Dutton, Split-Second Persuasion: The Ancient Art and New Science of Changing Minds

“Nu ai voie să lași frica să te domine, dacă ceva nu merge cum trebuie. Nu e loc de panică în toiul luptei.”
― Kevin Dutton, Extreme Persuasion

“Stanley Milgram’s electric shocks”
― Kevin Dutton, Flipnosis: The Art of Split-Second Persuasion

“But what, exactly, did that word ‘opportunity’ mean to people? Luntz asked. As the group yelled out answers – ‘right to choose’, ‘personal control’, ‘no obstacles’, ‘everyone gets a chance’, ‘founding principle of the country’ – he hauled a fresh sheet of paper on to the easel. Once again, a pecking order was established as the relative importance of these core atoms of democracy, these mitochondria of liberty, was put to the vote. This time, ‘founding principle’ won gold, ‘everyone gets a chance’ got silver, and ‘right to choose’ the bronze.”
― Kevin Dutton, Flipnosis: The Art of Split-Second Persuasion

“In 2005, the Global Language Monitor—a nonprofit organization that does exactly what its name suggests—issued a tongue-in-cheek list of the year's most politically correct words and phrases. Top”
― Kevin Dutton, Split-Second Persuasion: The Ancient Art and New Science of Changing Minds