Ultimate Guide to Google Ads Quotes

“The weight of an argument may often be multiplied by making it specific. Say that a tungsten lamp gives more light than a carbon and you leave some doubt. Say it gives three and one-third times the light and people realize that you have made tests and comparisons.”
― Perry Marshall, Ultimate Guide to Google Ads

“80 percent of success is showing up”? The phrase takes on a whole new meaning in the 21st century. If your restaurant just shows up on Google and its search partners when people type in the right phrase, a starving crowd will bust your doors down. They’ll fill every table and flood the kitchen with orders. If they like the daily special and the desserts, they’ll come back and eat again and again. There’s a feast going on—if you show up.”
― Perry Marshall, Ultimate Guide to Google Ads

“In our business, we preach “Aducation.” The idea is simple but powerful: Create ads that are, in and of themselves, helpful and useful, so that even if viewers don’t follow you any further online, at least they’ve had a positive, valuable experience with your brand. This strategy helps build rapport and foster a good relationship between the brand and the viewer, and it means you don’t bombard (or worse, annoy) your viewers with a pushy sales message.”
― Perry Marshall, Ultimate Guide to Google Ads