Disrupt or Die Quotes

“You may still be winning because you’ve been around so long. If you’re not keeping up with innovation, you’re becoming irrelevant to the market, missing out on new clients, and losing attention from past clients—fading away.”
― Geoff Zimpfer, Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift

“During the first 10 days, you should follow up everyday on leads with a mix of phone calls, texts and emails. You can also send video messages through text or email using a service like BombBomb to increase your engagement and response rates. Here’s an example:
After ten days of consistent follow-up, if the lead is unresponsive, you can place them on a long term nurture campaign in your CRM. For top real estate agents and lenders who generate a significant amount of inbound leads, lead conversion companies like Verse.io (formerly Agentology) or CallAction.io can be an extension of your team.”
― Geoff Zimpfer, Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift

“When picking a ZIP code, first consider how familiar you are with the area. Knowing the neighborhood gives you authority, helps clients trust you, and ensures more referrals. Next, consider ZIP codes with less competition and low home prices; this ensures the leads will be less expensive. Finally, consider areas next to ZIP codes with high home sale prices as proximity to these areas is desirable.”
― Geoff Zimpfer, Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift

“and”
― Geoff Zimpfer, Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift

“Your role today must be as a trusted advisor for your clients vs just selling property or quoting interest rates. The point is to remain connected, keeping the emotional bond and value exchange alive so when they are considering buying or selling, you’re the obvious choice. Sending banana bread recipes isn’t going to get you there.”
― Geoff Zimpfer, Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift

“It’s no surprise that Animoto’s research reveals that 26.4% of professional marketers and 18.5% of small and mediumsized business owners say YouTube will be their main video sharing platform in the next year.”
― Geoff Zimpfer, Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift

“Google adds that 40% of millennials trust YouTube for content.”
― Geoff Zimpfer, Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift