Fireproof Quotes

“Gino handed me a blank sheet of paper. He told me to write down over the course of the next week everything I loved about running a law firm and was great at, everything I like to do and am good at, everything I don’t like to do but I’m still good at, and everything I hate to do and that I’m not good at.”
― Mike Morse, Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable

“When the numbers in a particular area drop, you must act. Merely being aware of the number will not fix the problem. For instance, this summer I noticed our referrals from other firms had dropped slightly. It wasn’t a dramatic drop, but it was trending downward. So we printed out a list of the firms who have referred cases to us in the last ten years. Then we matched those firms with people in our office who had a past relationship with those firms. Now our attorneys are inviting their attorneys out to lunch, and I’m sure the topic of referrals will come up. We’ll remind those firms how much we appreciate those referrals.”
― Mike Morse, Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable