The Unicorn's Shadow Quotes

“The culture that a founder creates is one of the most durable aspects of the company, outlasting the founder itself and carrying on the tradition of the firm.”
― Ethan Mollick, The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors

“In fact, the best evidence we have about testing ideas shows that founders who use a disciplined, scientific process are more likely to succeed.”
― Ethan Mollick, The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors

“An MIT study found that Twitter users who followed diverse groups of people were better at generating ideas than those with closed networks.”
― Ethan Mollick, The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors

“Start with the resources you have today and leap into starting your business based on what you can do better than anyone else. Don’t wait for the objectively perfect idea; embrace the idea that only you can implement right now.”
― Ethan Mollick, The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors

“In most cases, startups that try to enter a hot market have lower performance than those that avoid chasing the latest trend.25”
― Ethan Mollick, The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors