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“In most cases, startups that try to enter a hot market have lower performance than those that avoid chasing the latest trend.25”

Ethan Mollick, The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors
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The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors by Ethan Mollick
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