Duct Tape Marketing Quotes

“My definition of marketing is: “getting someone who has a need, to know, like, and trust you.”
― John Jantsch, Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide

“marketing strategy is a clear explanation of how you’re going to get there, not where or what “there” is. An effective marketing strategy is a concise explanation of your stated plan of execution to reach your objectives.”
― John Jantsch, Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide

“While advertising was once used primarily to create a sale or enhance an image, it must now be used to create awareness about Web content. • While SEO was at one time primarily a function of optimizing a Web site, it must now be a function of optimizing brand assets across social media. • While lead generation used to consist of broadcasting messages, it must now rely heavily on being found in the right place at the right time. • While lead conversion in the past often consisted of multiple sales calls to supply information, it must now supplement Web information gathering with value delivery. • While referrals used to be a simple matter of passing a name, they now rely heavily on an organization’s online reputation, ratings, and reviews. • While physical store location has always mattered, online location for the local business has become a life-and-death matter.”
― John Jantsch, Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide

“Do you really have a business without being able to reach and motivate a customer?”
― John Jantsch, Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

“As stated earlier, you don’t sell what it is you claim to offer. You sell what the eventual buyers think they are going to get from your product. For instance, insurance sales folks don’t sell insurance; they sell peace of mind.”
― John Jantsch, Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide

“Action Steps 1. Look for common characteristics, such as age and gender, among your profitable clients that also refer business. 2. Uncover a common frustration among your target market. 3. Write a description of your ideal target market in terms that are easy to communicate. 4. Determine whether your ideal target market is large enough to support your business.”
― John Jantsch, Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide

“get your customers to know, like, and trust you more.”
― John Jantsch, Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide