Serious Creativity Quotes

“Design is the basis for action.”
― Edward de Bono, Serious Creativity: How to be creative under pressure and turn ideas into action

“Lateral thinking has very much to do with perception. In lateral thinking we seek to put forward different views. All are correct and all can coexist. The different views are not derived each from the other but are independently produced. In this sense lateral thinking has to do with exploration just as perception has to do with exploration.”
― Edward de Bono, Serious Creativity: How to be creative under pressure and turn ideas into action