New Startup Mindset Quotes

“When I look back at some of the team members who haven’t worked out for Seeker Health, they’ve tended to be overenthusiastic energy spillers. These folks have too much energy, it spills, becomes unfocused, and overwhelms the recipient—customers and team members.”
― Sandra Shpilberg, New Startup Mindset: Ten Mindset Shifts to Build the Company of Your Dreams

“I’ve come to believe that learning is the essential unit of progress for startups. —Eric Ries, The Lean Startup”
― Sandra Shpilberg, New Startup Mindset: Ten Mindset Shifts to Build the Company of Your Dreams

“Don’t try to please all of the people. Be specific in the problem you solve and whom you solve it for.”
― Sandra Shpilberg, New Startup Mindset: Ten Mindset Shifts to Build the Company of Your Dreams

“When you craft a position statement, you want to answer these four questions: Who is your customer? Question to ask: Who will buy your product or service? Why is your startup the most/best/only . . . ? Questions to ask: What are you? How do you solve the problem? What key benefits does it provide? Questions to ask: Why would a customer choose you versus your competitors? What is your special focus or superpower? How does it realize an ultimate benefit that is important, meaningful, and transcends you as a person? Question to ask: Why are you spending your precious life doing this?”
― Sandra Shpilberg, New Startup Mindset: Ten Mindset Shifts to Build the Company of Your Dreams

“Step 3: Choose your positioning.”
― Sandra Shpilberg, New Startup Mindset: Ten Mindset Shifts to Build the Company of Your Dreams

“Step 2: Segment your market.”
― Sandra Shpilberg, New Startup Mindset: Ten Mindset Shifts to Build the Company of Your Dreams

“Step 1: Analyze, study, and interrogate competitors.”
― Sandra Shpilberg, New Startup Mindset: Ten Mindset Shifts to Build the Company of Your Dreams

“Positioning Statement For emerging biopharmaceutical companies and innovative CROs developing new life-saving treatments, Seeker Health is the most innovative end-to-end patient-finding platform that accelerates the finding of hard-to-find patients with complex conditions, in order to bring new treatments to those who need them as early as possible.”
― Sandra Shpilberg, New Startup Mindset: Ten Mindset Shifts to Build the Company of Your Dreams

“Second, I saw there were varying types of potential customers that would be looking for patients to enroll,”
― Sandra Shpilberg, New Startup Mindset: Ten Mindset Shifts to Build the Company of Your Dreams

“learned there were still ways to differentiate Seeker Health, even in this crowded market. First, I noticed that there were differences in the type of patients a company could specialize in finding, such as: Incidence of condition—common, specialty, rare, or ultrarare Type of condition—chronic or episodic Severity of condition—mild, moderate, or severe”
― Sandra Shpilberg, New Startup Mindset: Ten Mindset Shifts to Build the Company of Your Dreams

“Clinical trials needed efficiency, speed, and a focus on results, so differentiating against marketing agencies was easy. I knew there were some trial recruitment companies, but they tended to shy away from rare diseases, chucking those patients as too hard to find.”
― Sandra Shpilberg, New Startup Mindset: Ten Mindset Shifts to Build the Company of Your Dreams

“A deep purpose for what you are doing will provide the staying power needed to endure.”
― Sandra Shpilberg, New Startup Mindset: Ten Mindset Shifts to Build the Company of Your Dreams

“Early-paying customers may be able to support the continuous development of your product and service. More important, early-paying customers allow you to learn how to maximize the value that you can provide to them. You begin by selling them A, and in that process recognize that they need B and C too, and you begin to build in that direction.”
― Sandra Shpilberg, New Startup Mindset: Ten Mindset Shifts to Build the Company of Your Dreams

“This demand was further supported by industry fundamentals: 80 percent of emerging biotech companies were developing treatments in rare disease or oncology, our areas of focus. If only a portion of these came to Seeker Health for clinical trial enrollment, we would be just fine.”
― Sandra Shpilberg, New Startup Mindset: Ten Mindset Shifts to Build the Company of Your Dreams

“Consider this list of prompts to get the wheels turning: How can my startup increase current customer satisfaction? How can my startup increase the closing rate for potential customers in the pipeline? How can my startup attract new potential customers? What new features/services are needed to continue to grow? How can my startup attract new hires? How can I contain or reduce costs? How can I increase brand awareness with my target customers?”
― Sandra Shpilberg, New Startup Mindset: Ten Mindset Shifts to Build the Company of Your Dreams

“BASIC DAILY QUESTION: WHAT IS THE BEST NEXT ACTION I CAN TAKE TODAY?”
― Sandra Shpilberg, New Startup Mindset: Ten Mindset Shifts to Build the Company of Your Dreams