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Making Great Strategy: Arguing for Organizational Advantage Making Great Strategy: Arguing for Organizational Advantage by Glenn R Carroll
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“But we think it also arises because strategy discussions in many firms often consist of people sharing their intuitions about the future, rather than exchanging well-reasoned arguments.”
Glenn R Carroll, Making Great Strategy: Arguing for Organizational Advantage
“achieving strategic success requires relying on a logical argument, unless they want to depend on luck. By argument, we mean a chain of reasoning by which a conclusion is drawn from a set of assumptions or premises. By logical argument, we mean an argument that passes the test of logic. We define logic as reasoning conducted or assessed according to strict principles of validity.7 As we illustrate later, validity in this usage means that the premises automatically imply the conclusion: the chain of reasoning makes sense and is logical.”
Glenn R Carroll, Making Great Strategy: Arguing for Organizational Advantage
“We will continue to concentrate our energies entirely on prescription medicines and in vitro diagnostics, rather than diversify into other sectors like generics and biosimilars, over-the-counter medicines and medical devices.” ■ “With our in-house combination of pharmaceuticals and diagnostics, we are uniquely positioned to deliver personalized healthcare.” ■ “Our distinctiveness rests on four key elements: an exceptionally broad and deep understanding of molecular biology, the seamless integration of our pharmaceuticals and diagnostics capabilities, a diversity of approaches to maximise innovation, and a long-term orientation.” ■ “Our structure is built for innovation. Our autonomous research and development centres and alliances with over 200 external partners foster diversity and agility. Our global geographical scale and reach enables us to bring our diagnostics and medicines quickly to people who need them.”
Glenn R Carroll, Making Great Strategy: Arguing for Organizational Advantage