Beer For Dummies Quotes

“Oddly, most of the emphasis in U.S. beer promotion is on name recognition, so ads feature humor or social situations unrelated to the taste, ingredients, or general quality of the beer. In other words, while advertising should extol the virtues and the various features of a product, mega-brewed beer advertising tends to ignore the beer itself (don't get me started as to why). For examples, try a Swedish bikini team, baseball in the Rockies, and animated frogs. Get the idea? Fun, though. Great creativity. Effective, too. But they say little about beer.”
― Steve Ettlinger, Beer For Dummies

“American breweries preexisted American government; some of the breweries’ staunchest supporters were also the leaders of the new nation. In colonial America, the alehouse was second only to the church in importance. (As Martin Luther once said, “’Tis better to think of church in the alehouse than to think of the alehouse in church.”) Aside from being where the brewer plied his trade, the tavern also served as the unofficial town hall and the social and political focal point of every town. It was here that the townsfolk gathered to deliberate and debate, to socialize and share news and information with the community. To the colonists, the alehouses were cradles of liberty; while to the British, the alehouses were hotbeds of sedition. As early as 1768, the Sons of Liberty were holding meetings at the Liberty Tree Tavern in Providence; the Green Dragon Inn in Boston was called the headquarters for the revolution. George Washington made his headquarters at Fraunces Tavern in New York, where it still stands and serves beer, now in the heart of the financial district.”
― Marty Nachel, Beer For Dummies