Street Smarts Quotes

“Buying market share by hiring your competitors’ salespeople does nothing good for your reputation in the industry. Maybe you don’t care when you’re young and brash, but eventually you learn that reputation is a crucial business asset, worth much more over the long run than a few extra sales.”
― Norm Brodsky, Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

“With a salary, salespeople work as members of a team. When you put them on commission, you’re giving them an incentive to follow individual agendas.”
― Norm Brodsky, Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

“You have to recognize that all the good things you get from the business come as a result of the efforts of others, and you need to show your gratitude.”
― Norm Brodsky, Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

“The most powerful recruitment tool you have is your company’s culture, over which you have a substantial amount of control. Every day you have opportunities to shape that culture, and it’s important not to let them slip by. Let”
― Norm Brodsky, Street Smarts: An All-Purpose Tool Kit for Entrepreneurs