Kellogg on Branding Quotes

“Ultimately, brands are built by people who passionately believe in their brands. Indeed, many of the world’s best brands can be linked to a single person: Howard Schultz created Starbucks, Steve Jobs built Apple, Pleasant Roland formed American Girl, Richard Branson developed Virgin, and Phil Knight was the driving force behind Nike. Brand builders understand and believe in the power of brands.     Tim”
― Alice M. Tybout, Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management