Primal Branding Quotes

“what is lacking in leadership today . “Courage and honesty,” he says. “People are not willing to tell people what it is they really think. It happens in politics, it happens in business, and it happens all the way down the line,”
― Patrick Hanlon, Primalbranding: Create Belief Systems that Attract Communities

“It is not enough to create a flag. You must have a nation willing to follow it.”
― Patrick Hanlon, Primalbranding: Create Belief Systems that Attract Communities

“Do you want to be just another product on the shelf, or do you want to become a meaningful and desired part of the culture?”
― Patrick Hanlon, Primalbranding: Create Belief Systems that Attract Communities

“Primal branding is about delivering the primal code. It is a construct of seven assets that help manage the intangibles of your brand.”
― Patrick Hanlon, Primalbranding: Create Belief Systems that Attract Communities

“Within successful enterprises, whether they are products, personalities, a political or social cause, or a civic community lurks an intangible. In fact, consumers of those products become more than just customers. They feel an almost religious zeal that consumers of brands like Lestoil, Goodrich tires, and MCI never feel.”
― Patrick Hanlon, Primalbranding: Create Belief Systems that Attract Communities

“Success is not a mix of great product plus great advertising plus great price point plus great distribution. It’s something else.”
― Patrick Hanlon, Primalbranding: Create Belief Systems that Attract Communities

“The paradox is that people are zealous about some brands, whether they are advertised or not.”
― Patrick Hanlon, Primalbranding: Create Belief Systems that Attract Communities