Be Less Zombie Quotes

“Your company is likely to be set up to deliver repeatable certainty. There is a range of well-known products and services, an established business model to protect and a well-understood customer base to serve. That context is perfect for incremental innovation; there are plenty of known cause-and-effect relationships where investment risks are low and tolerance for failure is scant. And so it should be if we're doing a good job in a well-understood context. But try dropping an idea for a brand new proposition into that climate. This fledgling idea kind of makes sense on paper but it uses emerging technology that we don't really understand, serves a category of customer that we're not too familiar with, would require some support capabilities that we don't have, and would be driven by a business model that is hard to predict. That idea, 99 times out of 100, will die fast or drown by death of a thousand watering-down committees. And yet it might have been an important new revenue stream.”
― Elvin Turner, Be Less Zombie: Transform Your Business Through Innovation, Digitization, and Forward Thinking

“You leave the meeting feeling energised, only to be sucked into your inbox's zombie tractor beam, and 28 days later you all find yourselves looking for excuses to postpone the meeting. Which you do. But when the momentum is lost, it rarely recovers.”
― Elvin Turner, Be Less Zombie: Transform Your Business Through Innovation, Digitization, and Forward Thinking