How to Become a Rainmaker Quotes

“Customers who want your product are partially sold before they see you.)”
― Jeffrey J. Fox, How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

“Customers who want your product are better targets than customers who need your product. (Customers who need your product may not know it. They must be educated, persuaded. This takes time and money.”
― Jeffrey J. Fox, How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

“Expected surprises.”
― Jeffrey J. Fox, How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

“Written sales call objective. Needs-analysis questions to ask. Something to show. Anticipated customer concerns and objections. Points of difference vis-à-vis competitors. Meaningful benefits to customers. Dollarization approach; investment return analysis. Strategies to handle objections and eliminate customer concerns. Closing strategies.”
― Jeffrey J. Fox, How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

“The first commandment of getting and keeping customers is to treat each customer as you would treat yourself.”
― Jeffrey J. Fox, How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients