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NeuroSelling: Mastering the Customer Conversation Using the Surprising Science of Decision-Making NeuroSelling: Mastering the Customer Conversation Using the Surprising Science of Decision-Making by Jeff Bloomfield
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“Our decision-making process starts with the instinctive and emotional filters of our subconscious, then gets passed up to our rational, conscious mind to affirm, validate, or reject that information.”
― Jeff Bloomfield, NeuroSelling: Mastering the Customer Conversation Using the Surprising Science of Decision-Making
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