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Recommendation Engines (The MIT Press Essential Knowledge series) Recommendation Engines by Michael Schrage
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“technology is taking over advice. For some critics, this takeover is hostile; for others, it offers the data-driven gift of intimacy, immediacy, and discovery.”
Michael Schrage, Recommendation Engines
“A cynic, Oscar Wilde cynically observed, knows the price of everything and the value of nothing. By contrast, recommendation engines are computational optimists: not only do they know everything’s price, they’ll also predict its value for you. Successful engines are digitally designed to get to know you better. They’re built to learn what you are most likely to like.”
Michael Schrage, Recommendation Engines
“Who doesn’t like—or need—great advice? Who doesn’t appreciate the timely and thoughtful suggestion that pleasantly surprises?”
Michael Schrage, Recommendation Engines