The Blog Startup Quotes

“Include ONE call to action”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“Let them know what to expect So you’ve made your connection. You’ve”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“Give them a reason to listen to you”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“4. Create connection with THE story”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“Have you ever said - I wish I could quit, but I need to pay the bills. - I need more time for myself, but I have so much to do. - I want a support group that doesn’t judge me.”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“Show them you understand their pain points”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“I help__________ (parents/small business owners/women/photographers) to___________ (explain the benefit they’ll get through your website). This blog/website is for________ (your target audience).”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“Tell them what you help with”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“Use YOU and WE instead of I”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“That’s the power of a fabulous about page, and ideally, it’s what yours should do too.”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“Hero shot / Your first one-third o Hook/Headline addressing their pain point and struggle o How you can help them o Why they should trust you o An image of you aligned with your brand attributes Here are a couple of examples:”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“Looking for a place to start? See below for a suggested navigation menu: • Start here/About me • Contact • Work with me • Shop • Resources”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“So rather than feature all your products and services, let the focus be on getting someone onto your email list, and from there you can carve out a pathway (i.e., sequence of emails) to get their eyeballs on your products and services.”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“Here’s what your welcome email should address: • Deliver your opt-in incentive. • Share some social proof in the form of testimonials or links to places you’ve been featured. • State why are you the best person to inspire, educate, or teach your subscriber about the topic and why the topic is important. • Open a conversation loop. Ask them a specific question that will enable”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“Then list down everything that your opt-in covers in bullet points. If you’re struggling with this, here are a few ways you can present your bullet points: ■ Add intrigue by hinting at a secret or a myth. ■ Give a warning. ■ Add an “even if” statement. ■ Specify a branded technique.”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“Then use the following formula on your opt-in form: “YES! SEND ME [NAME OF OPT-IN] SO THAT [BENEFIT].” OR “[PROBLEM?] Get my [SOLUTION] and [RESULT].”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“What you should be looking for is something simple like • Less organized to more organized • Anxious to calm and happy • Struggling to get traffic to plentiful page views and subscribers Determining this will help you better articulate the benefits and the problem that your opt-in freebie solves.”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“Use one of these starters: - Have you ever been in a situation…? - Imagine… - Are you struggling with…? - Ever wonder how…? - Do you ask yourself…? - Did you ever notice that…?”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“One of the mistakes you may make is choosing only to promote your blog posts or website rather than your opt-in incentive. If you’re going on a podcast or are guest posting, share a link to a landing page.”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“They provide instant gratification and your audience should be able to immediately identify with the pain point that the incentive helps solve.”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“If you're just starting out and have no products or services to offer, think about the problems that you want to solve for your audience.”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“But what opt-in incentive is right for you? Think of your blog purpose statement as well as the content categories you have decided on. What incentive addresses a pain point of your audience and is closely aligned with the purpose of your blog?”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“Minimum Viable Email Marketing”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“Everyone tells you an email list is important. You know that already. But it’s a struggle knowing what exactly to send your subscribers, isn’t it? In this post, I break down 16 email archetypes that you can send your email list.”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“If there’s an opportunity to promote your business in a Facebook group or on your chosen traffic source, promote your opt-in incentive as well.”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“what categories and areas do you see yourself creating products or services? Offer an incentive that’s aligned with that.”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“This is why your opt-in incentive has to act as a primer for a related product or service that you have to offer.”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“Continuity How can you create an open loop that keeps them looking forward to your next email? The postscript or P.S. is the best place to tease your”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“Context Why is what you’re talking about important now?”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“One welcome email that covers the 3Cs - Credibility Who are you?”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears