Customers for Life Quotes

“They are a sense of: Achievement. The person’s work is objectively measured against clear and fair goals that are directly tied to compensation and advancement. Being cared about. Conditions at work clearly demonstrate respect and concern for each person in the organization. Power. The company encourages individuality and autonomy consistent with agreed-upon standards and values. Everyone is expected to propose better ways of doing things. All suggestions, whatever their source, are taken seriously. Just about anyone who cares to can have a significant influence over how things are done. Ethics and values. Ethical standards must be clear, stringently enforced, and consistent. In recruiting, every effort is made to find people with similar values. Those who violate the standards are fired.”
― Carl Sewell, Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer

“Tom Peters’ books are so”
― Carl Sewell, Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer