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Book of Branding - a guide to creating brand identity for startups and beyond Book of Branding - a guide to creating brand identity for startups and beyond by Radim Malinic
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“Branding is a process that aims to shape how people view your company or product through its image and its foundational purpose. Ultimately, the idea is to create an emotional response.”
― Radim Malinic, Book of Branding: A guide to creating brand identity for startups and beyond
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