Traffic Secrets Quotes

“Pay attention the next time you’re scrolling to what hooks grab your attention. Why did you stop? Why did you click play? What did the hook say, and how did it make you feel? Answering these questions will help you to become amazing at developing hooks.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“Offer: The hook gets your customers’ attention, the story creates desire, and the last step of every message, post, email, and video is the offer.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“Wealth → marketing → sales funnels”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“Association of Sales Executives revealed that 81 percent of all sales happens on or after the fifth contact. If you’re a small business owner and you’re only doing one or two follow-ups, imagine all the business you’re losing.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“Social wasn’t about selling. It was about making friends. I changed my tactics, deleted all my posts that were trying to sell my products, and started serving, interacting, being entertaining, and having fun with my followers.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“This Hook, Story, Offer framework is the pattern that you’ll see over and over again in most ads and funnels online.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“Here are the three things it will take to funnel hack social algorithms: Follow each of your Dream 100 and spend 10 minutes each day watching what they are doing. Write down the answers to these questions: What are they posting? How are they getting people to engage with what they post? What paid ads are they running? During these 10 minutes, try to comment, like, and engage with as many things they are doing each day as possible. Notice the pattern of what is working right now and model it for your posts (funnel hacking). This will give you a pulse on what is working in the market on that platform right now. It gives you the ability to see in real time what the algorithms are rewarding today.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“Showing you the strategy and tactics on one platform is the equivalent of “giving a man a fish,” and teaching you the framework to get traffic from every platform is the equivalent of “teaching a man how to fish.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“List building is a completely different investment model. I might have to pay anywhere from $1 to $5 per lead in Facebook. For this example, let’s use the top number. If I paid $5 per lead and only spent $5,000, I would generate 1,000 leads. If I averaged $1 per month per name, after five months I would break even, and after that I would have a positive cash flow of $1,000 per month.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“For example, if you know you want to make $100,000 per year, make sure you are focused on getting at least 10,000 people on your list (10,000 people x $1 per month x 12 months = $120,000). If you want to make $1 million per year, focus on getting 100,000 people on your list (100,000 people x $1 per month x 12 months = $1,200,000).”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“Fourth: Paid ads are how you scale a company fast. My number-one goal with every funnel I create is to have a “breakeven” funnel, where for each $1 we put into paid ads, we get at least $1 back.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“First: It’s faster. Paid ads can give you immediate feedback. I can turn an ad on and within minutes have people flooding into my funnels.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“I also only use my social apps (YouTube, Instagram, Facebook, etc.) for two purposes: to produce and publish content, and to spy on my Dream 100. I don’t use them to be “social,” because this is the fastest way to ruin your life.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“If I know the things that an individual member of my Dream 100 are saying to their followers, I can model the same language patterns in my messages.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“I also watch what my Dream 100 are publishing because, in the future, I might be creating ads for these same people.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“First, I subscribe to everything that my Dream 100 are publishing. If they’re on your Dream 100, they probably publish on at least one, if not many, different platforms.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“The most common mistake that entrepreneurs make when they start their Dream 100 is to wait to start building relationships with those people until their product is ready”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“Every page of your funnel needs a hook, a story, and an offer.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“The same thing is true with your ads. If you hook someone, tell them a story, and make them an offer and they still don’t buy, it’s likely that the offer isn’t good enough for them.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“The offer could be as small as telling them if they “like this post” or “comment on my video” or “subscribe to my podcast” or “join my list,” you’ll give them a special thing in exchange.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“The offer doesn’t always mean asking people to buy something amazing, although this is my favorite type of offer.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“In DotCom Secrets and Expert Secrets, I spend multiple chapters talking about Hook, Story, and Offer, where I fully explain how to make irresistible offers and the frameworks we use for story selling.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“The answers to these questions would include: homeschooling, baby sign language, after-school sporting programs, and drama.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“In the RELATIONSHIPS core market with a parenting submarket, I’d ask: “What other vehicles are people trying to use to have a better relationship with their kids inside the parenting submarket?”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“In the HEALTH core market with a weight-loss submarket, I’d ask: “What other vehicles are people trying to use to get six-pack abs inside the weight loss submarket?” The answers to these questions would include: Keto diet, vegan diet, meatatarian diet, and bodybuilding.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“In the WEALTH core market with a real estate submarket, I’d ask: “What other vehicles are people trying to use to make money inside the real estate submarket?” The answers to these questions would include: house flipping, short sales, and wholesaling.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“But if you’re struggling to identify all the niches within your submarket, just ask yourself this question: What other vehicles are people trying to use to (insert result they desire) with (insert your submarket here)?”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“Start with your favorite social network and try to write down between 20 to 100 Dream 100 names for that network.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“the Dream 100 is the key foundation for traffic and the key foundation for your entire business because it helps you to figure out how to position your offers and tell your stories.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“To find these dream customers, I would create a list of the local gyms, health food stores, chiropractors, personal trainers, nutritionists, etc., and then start building my Dream 100 from that list.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers