HBR's 10 Must Reads on Design Thinking Quotes

“In the domain of implementation, agile software development practices have transformed our expectations of what we can build and how quickly we can build it. Indeed, there is much discussion about the overlaps between agile and design thinking, and while I agree that they borrow from each other and are complementary, the distinctions between them continue to be a point of confusion and should be reiterated: Agile is focused entirely on rapid and effective implementation, while design thinking is intended to facilitate exploration and implementation.”
― Harvard Business Review, HBR's 10 Must Reads on Design Thinking

“Asking a more interesting question can help teams discover more-original ideas. The risk is that some teams may get indefinitely hung up exploring a problem, while action-oriented managers may be too impatient to take the time to figure out what question they should be asking.”
― Harvard Business Review, HBR's 10 Must Reads on Design Thinking

“To be successful, an innovation process must deliver three things: superior solutions, lower risks and costs of change, and employee buy-in.”
― Harvard Business Review, HBR's 10 Must Reads on Design Thinking

“As more of our basic needs are met, we increasingly expect sophisticated experiences that are emotionally satisfying and meaningful. These experiences will not be simple products. They will be complex combinations of products, services, spaces, and information.”
― Harvard Business Review, HBR's 10 Must Reads on Design Thinking

“Great design satisfies both our needs and our desires. Often the emotional connection to a product or an image is what engages us in the first place. Time and again we see successful products that were not necessarily the first to market but were the first to appeal to us emotionally and functionally. In other words, they do the job and we love them.”
― Harvard Business Review, HBR's 10 Must Reads on Design Thinking

“Many of the world’s most successful brands create breakthrough ideas that are inspired by a deep understanding of consumers’ lives and use the principles of design to innovate and build value. Sometimes innovation has to account for vast differences in cultural and socioeconomic conditions. In such cases design thinking can suggest creative alternatives to the assumptions made in developed societies.”
― Harvard Business Review, HBR's 10 Must Reads on Design Thinking

“Design projects must ultimately pass through three spaces (see the exhibit “Inspiration, ideation, implementation”).”
― Harvard Business Review, HBR's 10 Must Reads on Design Thinking

“The myth of creative genius is resilient: We believe that great ideas pop fully formed out of brilliant minds, in feats of imagination well beyond the abilities of mere mortals. But what the Kaiser nursing team accomplished was neither a sudden breakthrough nor the lightning strike of genius; it was the result of hard work augmented by a creative human-centered discovery process and followed by iterative cycles of prototyping, testing, and refinement.”
― Harvard Business Review, HBR's 10 Must Reads on Design Thinking

“Significant innovations don’t come from incremental tweaks. Design thinkers pose questions and explore constraints in creative ways that proceed in entirely new directions.”
― Harvard Business Review, HBR's 10 Must Reads on Design Thinking

“Innovation is hard work; Edison made it a profession that blended art, craft, science, business savvy, and an astute understanding of customers and markets.”
― Harvard Business Review, HBR's 10 Must Reads on Design Thinking

“that innovation is powered by a thorough understanding, through direct observation, of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and supported.”
― Harvard Business Review, HBR's 10 Must Reads on Design Thinking