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E Unibus Pluram E Unibus Pluram by David Foster Wallace
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“One of the things that makes the people on TV fit to stand the mega-gaze is that they are, by human standards, really pretty. I suspect that this, like most television conventions, is set up with no motive more sinister than to appeal to the largest possible Audience. Pretty people tend to be more pleasing to look at than non-pretty people. But when we’re talking about television, the combination of sheer Audience size and quiet psychic intercourse between images and oglers starts a cycle that both enhances pretty images’ appeal and erodes us viewers’ own security in the face of gazes. Because of the way human beings relate to narrative, we tend to identify with those characters we find appealing. We try to see ourselves in them. The same I.D.-relation, however, also means that we try to see them in ourselves. When everybody we seek to identify with for six hours a day is pretty, it naturally becomes more important to us to be pretty, to be viewed as pretty. Because prettiness becomes a priority for us, the pretty people on TV become all the more attractive, a cycle which is obviously great for TV. But it’s less great for us civilians, who tend to own mirrors, and who also tend not to be anywhere near as pretty as the images we try to identify with. Not only does this cause some angst personally, but the angst increases because, nationally, everybody else is absorbing six-hour doses and identifying with pretty people and valuing prettiness more, too. This very personal anxiety about our prettiness has become a national phenomenon with national consequences. The whole U.S.A. gets different about things it values and fears. The boom in diet aids, health and fitness clubs, neighborhood tanning parlors, cosmetic surgery, anorexia, bulimia, steroid use among boys, girls throwing acid at each other because one girl’s hair looks more like Farrah Fawcett’s than another’s . . . are these supposed to be unrelated to each other? to the apotheosis of prettiness in a televisual culture?

It’s not paranoid or hysterical to acknowledge that television in large doses affects people’s values and self-esteem in deep ways. That televisual conditioning influences the whole psychology of one’s relation to himself, his mirror, his loved ones, and a world of real people and real gazes.”
David Foster Wallace, E Unibus Pluram
“The next real literary "rebels" in this country might well emerge as some weird bunch of anti-rebels, born oglers who dare somehow to back away from ironic watching, who have the childish gall actually to endorse and instantiate single-entendre principles. Who treat of plain old untrendy human troubles and emotions in U.S. life with reverence and conviction. Who eschew self-consciousness and hip fatigue. These anti-rebels would be outdated, of course, before they even started. Dead on the page. Too sincere. Clearly repressed. Backward, quaint, naïve, anachronistic. Maybe that'll be the point. Maybe that's why they'll be the next real rebels. Real rebels, as far as I can see, risk disapproval. The old postmodern insurgents risked the gasp and squeal: shock, disgust, outrage, censorship, accusations of socialism, anarchism, nihilism. Today's risks are different. The new rebels might be artists willing to risk the yawn, the rolled eyes, the cool smile, the nudged ribs, the parody of gifted ironists, the "Oh how banal." To risk accusations of sentimentality, melodrama. Of overcredulity. Of softness. Of willingness to be suckered by a world of lurkers and starers who fear gaze and ridicule above imprisonment without law. Who knows. Today's most engaged young fiction does seem like some kind of line's end's end. I guess that means we all get to draw our own conclusions. Have to. Are you immensely pleased.”
David Foster Wallace, E Unibus Pluram
“As Hyde (whom I pretty obviously like) puts it, "Irony has only emergency use. Carried over time, it is the voice of the trapped who have come to enjoy their cage." This is because irony, entertaining as it is, serves an almost exclusively negative function. It's critical and destructive, a ground-clearing. Surely this is the way our postmodern fathers saw it. But irony's singularly unuseful when it comes to constructing anything to replace the hypocrisies it debunks. This is why Hyde seems right about persistent irony being tiresome. It is unmeaty. Even gifted ironists work best in sound bites. I find gifted ironists sort of wickedly fun to listen to at parties, but I always walk away feeling like I've had several radical surgical procedures. And as for actually driving cross-country with a gifted ironist, or sitting through a 300-page novel full of nothing but trendy sardonic exhaustion, one ends up feeling not only empty but somehow... oppressed.
Think, for a moment, of Third World rebels and coups. Third World rebels are great at exposing and overthrowing corrupt hypocritical regimes, but they seem noticeably less great at the mundane, non-negative task of then establishing a superior governing alternative. Victorious rebels, in fact, seem best at using their tough, cynical rebel-skills to avoid being rebelled against themselves - in other words, they just become better tyrants.
And make no mistake: irony tyrannizes us.”
David Foster Wallace, E Unibus Pluram
“The downside of TV's big fantasy is that it's just a fantasy. As a special treat, my escape from the limits of genuine experience is neato. As my steady diet, though, it can't help but render my own reality less attractive...render me less fit to make the most of it...and render me dependent on the device that affords escape from just what my escapism makes unpleasant.”
David Foster Wallace, E Unibus Pluram
“And with Letterman, Miller, Shandling, and Leno’s battery of hip, sardonic, this-is-
just-TV schticks, the circle back to the days of “We’ve just got to get Miss Ball on our show, Bud” has closed and come spiral, television’s power to jettison connection and castrate protest fueled by the very ironic
postmodern self-consciousness it had first helped fashion.”
David Foster Wallace, E Unibus Pluram