The Profitable Content System Quotes

“Content is always a means to an end.”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“Stop writing content for yourself or because someone else is doing something similar and start writing for people who want to buy from you.”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“the last few chapters, you discovered how to organize your content based around your products and services. I hope you can see now that there is a direct link between content and sales and how your audience use content to inform their buying decision.”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“It’s no longer feasible to just create content because the chances of your content actually getting seen, heard, or read are getting smaller. You need to be able to justify every single infographic or email or social media post you create.”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“you can still employ simple A/B testing of landing pages and headlines using tools like Thrive Optimize. Use Facebook polls or check your Google Analytics to see which content has been performing well.”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“Do simple A/B testing”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“How you can apply this: Put your audience in the driver's seat”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“4. PERSONALIZATION”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“Release shorter bites of content”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“Build a scream team or launch team for your campaigns”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“Get your audience to be a part of the conversation. Get them to share or tweet as they are consuming your content. Pat Flynn of Smart Passive Income did it with his book Will It Fly? where he asked his audience to send him specific videos and pictures of them reading his book. This content becomes a part of your marketing content as well.”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“How you can apply this: Build marketing into your campaigns”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“3. ACTIVATE YOUR AUDIENCE”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“One example of this is the Candid Confidence project10 by Tara McMullin, founder & host of What Works.”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“How can you present your content in a novel way?”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“What kind of content are they providing and where do they lack?”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“Do research on your competitors and their content.”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“It has a clearly identifiable point of view - This is content that takes a stance about the topics and problems in your niche. These views could be polarizing to a certain extent, but that’s what makes people decide whether to follow you and continue to read your content. These are what opinion posts are made up of.”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“It fills an opportunity gap - It addresses frequently asked questions that the competition hasn’t adequately addressed. It also provides another viewpoint or angle in answering these questions.”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“It kills sacred cows - This is content that proves wrong popular myths and beliefs that are immune to criticism or questions.”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“How you can apply this: In my book But I’m Not an Expert!, I shared that valuable content is content that has three defining attributes.”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“2. NOVELTY”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“This gives the audience control over how they watch the content they like.”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“Netflix made binging popular. Rather than releasing one episode a week and building hype and anticipation, it releases multiple episodes in short bursts.”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“1. SERIALIZATION”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“And there are several lessons you can pick up from these streaming giants and apply to your own content strategy even if you don’t have a team. This is what I call the SNAP Recipe: Serialization — Novelty — Activation — Personalization”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“In this chapter, you’ll discover how you can actually use repurposing to maximize or amplify your content campaigns. So what exactly is repurposing? It’s maximizing the reach of a piece of content through different formats and different channels.”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“In 2014, Mark Schaefer wrote a post called “Content Shock: Why content marketing is not a sustainable strategy.”3 He said that we were at a time when “content supply is exponentially exploding while content demand is flat.” Engagement with content has continued to decrease even among the best sites. Research from BuzzSumo also states that there’s a decline in content performance. There are lesser shares and engagement in general.8”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“People are producing content at an exploding rate today. Invariably what has happened is that supply has exceeded demand.”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“A swipe file is filled with content ideas you could use but haven’t explored further. Your STAGE ×10 Framework is going to be housed in this swipe file as well. There are lots of tools you can use like Trello, Asana, Google Sheets, or a regular notebook. If you’re looking for an editorial planner, consider the CREATE Planner. That’s what I use to house my content ideas.”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout