Going Dark Quotes

“Insanity in individuals is something rare – but in groups, parties, people, and ages, it is the rule,”
― Julia Ebner, Going Dark: The Secret Social Lives of Extremists

“Psychological studies show that specific gaming designs such as badges, leaderboards and performance graphs can be powerful tools to maximise customer participation and brand loyalty.”
― Julia Ebner, Going Dark: The Secret Social Lives of Extremists

“Personal struggles turn into collective ones, and collective conflicts become personal.”
― Julia Ebner, Going Dark: The Secret Social Lives of Extremists

“movements tend to be more effective when they don’t go against existing power structures, but instead exploit the inner contradictions of dominating ideologies to reframe their notions and ideas.”
― Julia Ebner, Going Dark: The Secret Social Lives of Extremists

“Like the coronavirus pandemic, the current infodemic is a global phenomenon. We need to tackle it on an international level to avoid adding a third layer to this worldwide crisis: a societal one.”
― Julia Ebner, Going Dark: The Secret Social Lives of Extremists