Go-Givers Sell More Quotes

“Shifting your focus from getting to giving is not only a nice way to live life and conduct business, but a very profitable way as well.”
― Bob Burg, Go-Givers Sell More

“By posture we don’t mean acting phony, pretending to be someone you’re not, or “fake it till you make it.” Quite the contrary. By posture we mean shaking off doubts and insecurities and stepping into the truth of who you are and the value of what you have to offer, without emotional attachment to any specific outcome.”
― Bob Burg, Go-Givers Sell More

“There is a saying in sales: Facts tell, but stories sell. This is easy to remember because it rhymes, but it’s not entirely true. Stories don’t necessarily sell. What they do is connect.”
― Bob Burg, Go-Givers Sell More

“In other words, you want to explain what it is you do, clearly and succinctly, in such a way that the other person gets engaged in the game. How do you do that? It has to do with the difference between features and benefits. You’ve probably been taught about this. Most of us have—and yet, oddly, many of us still talk features. Perhaps it’s because the terms and definitions are a little abstract. Let’s make this crystal clear: A feature is about your MacGuffin. A benefit is about the other person. People are not looking for features, or what something is; they are looking for benefits, or what it can do for them. The most helpful answer to the question “So, what do you do?” is one that explains what you have to offer in such a way that the other person immediately grasps the benefits of what your product or service will do for them (or for others they know).”
― Bob Burg, Go-Givers Sell More

“Nothing against fishing, but we think the sales process is a lot more like farming. You prepare the soil; you plant seeds; you water, weed, nurture, and cultivate. In other words, follow through. Not every seed takes root; it may be only one seed in ten, or one in twenty. Which connections will bear fruit, and when? It depends; different relationships and situations take different amounts of time. Just as with the farmer’s partnership with the soil, sun, and seasons, the exact timing is not up to you. What is up to you is the quality of your follow-through. But know this: if you prepare the soil well and are careful in your cultivation, you will reap a harvest—silos full.”
― Bob Burg, Go-Givers Sell More

“always be on the same side.”
― Bob Burg, Go-Givers Sell More