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Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands by Peter Wilken
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“If your brand is what you want to stand for in the minds of your most valuable stakeholders - why wouldn't you want to make it central to everything you DO and SAY?”
Peter Wilken, Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands