The 16-Word Sales Letter™ Quotes

“One belief. Ten questions.”
― Evaldo Albuquerque, The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible

“The secret to converting copy is to define the one belief, then answer these ten questions.”
― Evaldo Albuquerque, The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible

“sales letters also try to touch people on an emotional level.”
― Evaldo Albuquerque, The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible

“My buddy Oren Klaff talks about this in his great book Pitch Anything.”
― Evaldo Albuquerque, The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible

“Question #1: How is this different from everything else I’ve seen? Question #2: What’s in it for me? Question #3: How do I know this is real? Question #4: What’s holding me back? Question #5: Who/What is to blame? Question #6: Why now? Question #7: Why should I trust you? Question #8: How does it work? Question #9: How can I get started? Question #10: What do I have to lose?”
― Evaldo Albuquerque, The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible