HBR Guide to Setting Your Strategy Quotes

“Execution must be insightfully focused on the most critical aspects of a challenge, or those which unlock other critical actions. For example, if category expansion is critical to value creation in a particular strategy, plans should focus disproportionally on how to achieve this. For example, former Mars president Paul Michaels shares in Your Strategy Needs a Strategy: “The job of strategy for a segment leader like us is to drive category growth, and that’s the thing you should be thinking about all the time.”
― Harvard Business Review, HBR Guide to Setting Your Strategy