Crushing YouTube Quotes

“Different is better than better.”
― Joseph Hogue, Crushing YouTube: How to Start a YouTube Channel, Launch Your YouTube Business and Make Money

“How to Pick Your Niche So if your topic on YouTube is so important, how do you pick a topic? Passion, Expertise and Money! There’s a lot of advice on picking a topic whether you’re starting a YouTube channel, a blog or even a business. It can all be boiled down to those three words. What do you enjoy talking about, what’s your passion? You’re going to be doing a lot of research, writing and talking about this topic. It might be a while before you make any real money for that paycheck motivation. You better enjoy talking about it. Besides that, people will sense your passion for the material and that enthusiasm will be contagious.”
― Joseph Hogue, Crushing YouTube: How to Start a YouTube Channel, Launch Your YouTube Business and Make Money

“Your success with that initial group, the number that clicks on the video, determines how far and wide YouTube will promote it further. If many of your subscribers click on the video, YouTube will send it out to more subscribers and to some non-subscribers that have watched similar content. If that group of non-subscribers also clicks to watch the video, the platform will expand the reach even further. The platform keeps doing this, continuously using data from who is clicking and how much of the video they watch, to determine how much further to expand your video’s reach. So what does this mean to your niche and why is it important? Think about it from the perspective of someone with no definable niche, a person that posts videos with no clear content strategy. People that subscribe to their channel may do so because they like the creator’s personality but they aren’t likely to be interested in a lot of the content. That means there might not be many of your subscribers from that initial test group that will be interested in the new video. They won’t click through and it will be a negative signal to YouTube…even the subscribers aren’t interested so why push it out to more people? That’s going to make it difficult to grow a channel in the first place if your videos aren’t being promoted much by YouTube. Now think of it in terms of someone that posts videos only”
― Joseph Hogue, Crushing YouTube: How to Start a YouTube Channel, Launch Your YouTube Business and Make Money

“more. Share on Facebook, Twitter, LinkedIn and Pinterest at a minimum. These are the platforms that result in the most social traffic for my videos but yours might be different. Create images that work best for each individual platform,”
― Joseph Hogue, Crushing YouTube: How to Start a YouTube Channel, Launch Your YouTube Business and Make Money