Marketing Made Simple Quotes

“Customers are not interested in your story. They are, rather, interested in being invited into a story that has them surviving and winning in the end.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“Your Customers Are Not Curious About You, They Are Curious About How You Can Solve Their Problem”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“At the curiosity stage we are really only making two large piles: keep and discard.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“the simplest and most cost effective is a lead-generating PDF.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“Your lead generator can be a PDF, a video series, a free sample, a live event, or anything you can give your potential customer that helps them solve a problem.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“when they gave you their email address, they definitely entered into a healthy business transaction with you.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“PEOPLE WANT TO STAY IN TOUCH WITH YOU IF YOU ARE INTERESTING AND CAN HELP THEM SURVIVE”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“Here’s a trick: Complete this sentence: “we know what it feels like to ______________ .” Examples: We know what it feels like to be overlooked for a promotion. We know how frustrating it is to have a great looking website that doesn’t result in sales. We know what it feels like to worry you’re not doing the right thing.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“Empathy How can you resonate with your clients’ pain or problem? We trust people who are like us, so you want to create a statement that shows you not only understand your customers’ pain, but you have felt”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“Statements like “Our GPS technology allows our driverless lawnmower to be guided by ten different satellites” are going to invite a ton of questions about satellites and robots, unlike a statement such as “Our lawnmower works like a Roomba in that it safely cuts your lawn without you having to break a sweat.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“If a story doesn’t have a problem, the story never gets started.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“The same is true in social relationships. Commitment in a relationship takes time. Why does commitment take time? Because commitment is the first stage in a relationship in which a person has to take a calculated risk. Commitment is when they put skin in the game.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“As you think about your marketing campaigns, are you piquing your customers’ curiosity and then enlightening them as to how you can solve their problems, help them survive, and improve their lives?”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“Customers are not interested in your story. They are, rather, interested in being invited into a story that has them surviving and winning in the end. Instead of telling your story, the first stage of your marketing plan should pique a customer’s curiosity about how their own story could be made better.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“Most of us ask people to buy our products the way a shy, young boy might ask a girl to go on a date.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“Never forget: if you confuse, you’ll lose.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“The point is this: if you don’t tell somebody how you can help them survive, they will set you aside—or worse, discard you. When it comes to marketing, the header on your website, the subject line of your email, the opening statement of your proposal, the title of your lead generator, your entire elevator pitch, the first line of your keynote address, and a thousand other things need to succinctly express one of the ways you help people survive. If they don’t, people will not listen.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“MarketingMadeSimple.com”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“1.    A one-liner         2.    A website or landing page.         3.    A lead-generating PDF         4.    An email nurture campaign         5.    An email sales campaign”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“The day you stop losing sleep about your own success and start losing sleep over your customers’ success is the day your business will start growing again.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“Hook the viewer: One study shows that 33 percent of viewers click away and move on after the first thirty seconds of a web video.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“Keep it short. Most experts say a commercial video on a website shouldn’t extend much beyond three minutes.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“If you’d like to get a little more advanced, consider elaborating on your explanatory paragraph with customer testimonials or even a message from your CEO.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“Many potential customers will simply scroll down to the video section without reading much of anything. For this reason, your video simply needs to repeat what’s already been said.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“After you have listed the top five excuses, craft a sentence or two that overcomes each objection.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“What are the five excuses or questions you hear from customers who are unwilling to place an order? These questions could be:         •  The product is too expensive.         •  I doubt it will work for me.         •  What happens if it doesn’t work for me?         •  I doubt the quality is as good as they’re saying it is.         •  The process is going to take too long.         •  I won’t know how to use it once I place an order.         •  I’ve tried something like this and it didn’t work.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“To do this, you want to start by listing the top five reasons why someone would not want to do business with you.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“Sometimes just overcoming one objection can lead to a sale.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“Another Option for the Explanatory Paragraph: Overcome Your Client’s Objections”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

“The explanatory paragraph is a great way to accomplish both.”
― Donald Miller, Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business