The Six Habits of Highly Effective Sales Engineers Quotes

“It is simply to show them – no, CONVINCE them – that your software, solutions, and company will meet their requirements, solve their problems, and enable them to achieve their desired outcomes.”
― Chris White, The Six Habits of Highly Effective Sales Engineers

“Please understand that when I use this term – technical win – I’m referring to the responsibility to both convince the audience of the technical superiority of the solution and establish the business value of the investment.”
― Chris White, The Six Habits of Highly Effective Sales Engineers