27 Essential Principles of Story Quotes

“To set up and draw people into your story, introduce your hero and then construct an event that hits their existence like a hammer, something that radically alters their life. It can be as dramatic as a plane crash or subtle as a glance that fuels an obsession.”
― Daniel Joshua Rubin, 27 Essential Principles of Story: Master the Secrets of Great Storytelling, from Shakespeare to South Park